Our History


The business was founded by bespoke tailor Lajb Ryz. Since the beginning, our goal has always been to create men’s clothing that looks sophisticated, fits perfectly, is made from the world’s best fabric mills resulting in an exceptional and unique product.

Siegbert Ryz, referred to by clients and family as “Ziggy”, joined his father in the business. Ziggy was an accountant by profession and learned the skills of bespoke tailoring from his father. He also attended a city and guilds diploma course covering technical drawing and bespoke tailoring with famous tailors such as Robert Gieves of Gieves and Hawkes.

The business increased its profile further when Ziggy’s son Jonathan joined the business in 1994. Jonathan worked for Simpsons of Piccadilly, a speciality menswear and department store, holding three royal warrants, famous in its day for personal service and a vast selection of high quality clothing. He also gained further experience working for many premium Italian fashion boutiques situated on London’s Bond Street and Sloane Street.

Demain est.1953 is somewhat of a rare commodity in today’s era. Being one of the last independent menswear shops left in Berkshire, we continue to provide a personal service built on the principles of classic tailoring from Italy. All aspects of the business are overseen by the owner resulting in a one on one customer relationship unique to our business.


First class experience when dealing with someone who is excited about their products and know between good, and, excellent.
My father and I have been patrons of this shop and Jonathan is the man for a perfect suit you will feel great in an cherish.

Mick The Window

Turned around a suit in double quick time. First class service from Johnathan. Would 100% recommend without hesitation. If you’re looking for well made, quality gentleman’s clothing – this is the place to go. Unrivalled customer service and product knowledge. A local gem.

Dave H

My Husband has shopped at Demain1953 for over 20 Years now, and we have always found the clothing in there to be of fantastic quality and just what he is looking for. Jonathan’s many years of skill and his attention to the finest of details ensure that all my husbands suits look truly amazing. This place comes highly recommended

Claire Kilvert-Jones

Jonathan, the store owner and assistant was an impeccable help today helping my fiance choose a new suit for a wedding we were going to attend. He came in with a specific style, the same style that he had been wearing for numerous years and Jonathan helped him explore a different line of tailoring with a vast variety of options, with Jonathan’s insight and knowledge he brought one that looked as if it was specifically made for him . Jonathan’s knowledge of suits, and tailoring is second to none. Jonathan has been in Gentlemen’s fashion for decades and it shows.

Emma Sulkin

Just purchased two great quality suits from Demain. Jonathan knows his vast stock incredibly well and was able to find the perfect thing in minutes. Trousers were altered and everything ready in under a week. If you could do without the slog around every store in town only to settle on something that isn’t right try Demain instead.

Spencer Rodd

Jonathan, has unbelievable knowledge of the industry. He is extremely personable, professional and presentable providing excellent advice; making you feel like you have made the right decision. I would definitely recommend him. The service provided definitely sets him apart from everyone else in the local area.

Caisley Howard

As a new customer I was extremely impressed with the service I received at this men’s clothes shop – far superior to anything else in Reading. A good selection at very reasonable prices for the quality, which is hard to find at the everyday ‘chain’ stores. Can highly recommend !!

Sam Sale


I have been going to Jonathan for the last few years, and he has never let me down. When I first went to him, I was buying ‘off the peg’ suits from the rather cheap and cheerful suit retailers of Reading, who normally didn’t give two hoots as to how well the the suit fitted! However, with Jonathan, he has extensive knowledge of the industry, gives great customer care and is a nice chap too! He is always prepared to go the extra mile and give the best price possible. I would highly recommend him!

Michael Phillips

My family and I have been going to Demain for over 20 years and have always been impressed by the service and quality of the suits, ties and shoes.

AK Sharma

High quality, best service, incredible attitude!

Galimir Radnev