Fine pinstripe suits at Demain Est.1953, Reading menswear boutique

Reading  ·  Berkshire  ·  Celebrating Over 70 Years of Expertise

The Art of Dressing Well

3 G E N E R A T I O N S    F A M I L Y - O W N E D    L E G A C Y

Exclusive menswear, made to measure tailoring, and an unhurried approach to the art of dressing well.

1953
Est.
01
Made to Measure

An artisanal suit, constructed to the highest standards, borne from the best fabrics, that becomes exclusively yours.

02
Ready to Wear

A curated selection of fine tailoring and casual attire for the discerning man sourced from Europes most respected brands.

03
Personalised Service

A unique and yet unhurried approach to purchasing men's clothing, may explain why many of our established customers visit the store time and time again, certain that all of their clothing requirements are satisfied without hesitation.

04
Over 70 Years of Trust

A family business, established over 70 years ago, and still trading from the very location where it all began. Demain has become a destination store for many of our local shoppers as well as those who travel to see us from the surrounding areas of Berkshire, Buckinghamshire and Oxfordshire. We have had the honour of serving many international clients in our time, and some of our oldest customers have even met all three generations of our family.

Navy pinstripe suits at Demain Est.1953
Current season menswear display at Demain
CIT luxury shirts at Demain menswear Reading
The boutique floor at Demain Est.1953, Reading
Luxury linen shirts at Demain menswear Reading
Gran Sasso knitwear at Demain menswear Reading
Inside Demain Est.1953 fine menswear boutique

A superb independent menswear shop. Excellent quality suits finished by hand for the perfect fit.

Who We Dress

Who We Dress

Our established clientele consist of international and local customers who demand service, style and quality. Traditional craftsmanship and a personal relationship over a simple transaction.

Legal Profession

Barristers, Solicitors and Partners — dressing well should not just be a question of being creative and stylish. It must also set the correct tone in an environment where both commitment and a relationship of trust are the crucial credentials in this vital professional role.

Finance & Accountancy

City analysts, the heartbeat behind every financial decision, often dressed in a uniform of crisp dark suits and well polished shoes. Know that the outfit they wear characterises their persona when advising their clientele.

Business & Corporate

"You will never get a second chance to make a first impression" should hold true in every line of business. The visual aesthetic in the way an executive or company director presents themselves often sends a distinctive message that demonstrates pride, professionalism and polish, proving a point of success, repute and assurance in every area of the boardroom.

Weddings and Occasions

On the most important day of a married couple's life, on that once in a lifetime party, during that milestone occasion, that magical cruise. When those cherished photographs are looked at time after time, the thought and commitment that went into an impeccably tailored outfit will always bring happy memories of elegance, style and individuality. Whatever the choice of colour or design, our access to thousands of cloths, linings and trimmings ensures you will ALWAYS look your very best.

The Discerning Gentleman

A learned individual who has long tired of fast fashion and the throwaway society. He is only ever satisfied with clothing that lasts the test of time, fits as it should, reflecting his desire to go beyond the ordinary.

@demain_est.1953

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Come and Meet Us in Reading

No appointment necessary. Walk in, take your time and let us find what works for you.

Find the Shop ☎  0118 957 1857