The House Selection
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The brands stocked at Demain have not been selected for their iconic marketing or label obsession — they are offered to a discerning gentleman who wishes to aspire to dressing well, who values quality and individuality. This means that any product you purchase is the result of specialist artisans who still craft menswear to a high and exacting standard in the most traditional of methods.
"I simply don't stock labels because people have heard of them. What I choose to stock are exclusive artisanal products that I proudly wear myself — items of well crafted clothing made of beautiful fabric that I can enthuse about."
Canali, Caruso, Pal Zileri, Lardini, Luigi Bianchi, Stemar
Gran Sasso, Paul & Shark, Meyer, Incotex
CIT, Mazzarelli, Stenströms
Santoni, Stemar, Joseph Cheaney, Anderson's, Huxley Tanner
Penrose London, silk ties and pocket squares
Gran Sasso has been producing fine knitwear since 1952, crafting each piece from the finest silks, cotton, cashmere and vintage merino wool.
What makes it different is not just the quality of the yarn, but the standard of the finish and the consistency across every piece — bridging the gap between tailored and casual in a way that very few labels manage well.
Visit the ShopEverything here is in-store and available to try. Walk in or call ahead. Jonathan will be glad to help.