Demain Est.1953 fine menswear Reading
What We Offer

Services

Tailored to Every Occasion

The Right Outfit for Every Room You Walk Into

Whether you are dressing for the boardroom, the most important day of your life or simply for a higher standard of everyday dress, the experience here is the same: expert guidance, unhurried service and a result you will be glad of for years.

01

Made to Measure

A suit constructed to the highest sartorial standards, borne of the best fabrics, using traditional tailoring techniques that will become exclusively yours. Every garment is produced by skilled artisans employing a level of passion rarely seen in today's mass-produced world.

You are invited to begin the process with a personal consultation, where Jonathan shall advise and detail your choice of garment from a vast selection of styles, cloths, colours and trimmings. As many as 30 measurements are taken to ensure a precise fit that accounts for figuration and body proportion. Within 6 to 8 weeks your suit will be delivered to us, or if preferred, directly to your home or business anywhere in the world.

Clientele measurements are kept on file so that subsequent tailoring can easily be ordered either remotely or in store. Minor adjustments and fittings are included if desired.

  • Full personal consultation with Jonathan
  • Up to 30 measurements for a precise fit
  • Vast selection of cloths, styles, colours and trimmings
  • Canvassed construction throughout
  • Delivered worldwide or to your door
  • Measurements kept on file for future orders
02

Ready to Wear

A curated and exciting selection of fine tailoring hand finished in Europe, casual attire and men's accessories, selected for a discerning gentleman from some of the world's most respected brands.

Every suit, jacket, shirt, trouser, pair of shoes and accessories have been personally selected by Jonathan. Season after season he enthuses his taste by offering beautiful garments to his long-established clientele who have become connoisseurs in the world of quiet, understated luxury — an expression that remains somewhat hushed yet forever elegant and satisfying.

  • Full suits, blazers and separates
  • Luxury knitwear and refined casualwear
  • Fine handmade shoes from Santoni and beyond
  • Shirts, ties, belts and accessories
  • In-house alterations and expert fitting included
03

Weddings and Special Occasions

For your wedding, that black tie event, or perhaps a significant milestone — such occasions deserve an element of planning and attention. Demain Est.1953 has assisted thousands of men to look well attired and appropriately dressed for those celebratory days that matter most.

Jonathan can dress you from head to toe for the occasion with a complete picture properly executed and considered — not just the jacket, but the shirt, the tie, the shoes, the pocket square. Whatever the choice of colour or design you may require, our unlimited access to a library of thousands of cloths, linings and trimmings ensures you will look your very best.

  • Wedding and morning suits
  • Black tie and formal evening wear
  • Father of the bride and groom outfitting
  • Complete head-to-toe styling
  • Accessories selected to complete the look
04

Personalised Service

A unique and yet unhurried approach to purchasing men's clothing may explain why so many of our long-established clientele visit the store time and time again, certain that their most specific of requirements will always be addressed.

With nearly 40 years of experience, Jonathan will always offer you expertise and undivided attention, answering all of your questions and queries relating to the world of fine menswear, with the clear aim of establishing that relationship and assurance often unseen in today's world of fast retail.

  • Tailored outfits suitable for business and special occasions
  • Accessories appropriate for business or special occasions, and professional colour coordination for polished client meetings
  • A vast array of cloths in varying weights, colours, patterns and compositions suitable for seasonal weather changes
  • A complimentary wardrobe consultation and appropriate style advice to achieve the best image
Beyond the Purchase

Additional Services

Our relationship with you does not end at the till. We offer a range of services designed to maintain, restore and extend the life of your wardrobe.

Professional Alterations

Expert alterations to any garment purchased from us, ensuring a continued perfect fit as your requirements change over time.

Alterations Undertaken

Is there a cherished item of clothing in your wardrobe you love to look at but just can't wear anymore? We may be able to professionally alter or modernise your favourite suit, jacket, trouser or overcoat, giving it a new lease of life. Please do call us to make an appointment.

Expert Dry Cleaning and Hand Pressing

All suits, jackets and overcoats purchased from us can be professionally dry cleaned with the care and attention they deserve, followed by hand pressing to ensure they look their best for longer. Please do call us if you need your garments to be cleaned.

Shoe Refurbishment

Refurbishment and restoration of any fine shoes we have sold. Good shoes should last a lifetime with proper care, and we can help ensure that they do.

Personal Sourcing

Cannot find what you are looking for in store? We can source any item of menswear not currently available on the floor — simply ask and we will order it in for you.

Wardrobe Consultation

Not sure what you need? Jonathan offers a relaxed, pressure-free consultation to assess your wardrobe and advise on the right additions for your lifestyle and profession.

CIT luxury shirts at Demain Est.1953 Reading Fine accessories at Demain Est.1953 Reading
Fine suits at Demain Est.1953

A superb independent menswear shop. Excellent quality suits finished by hand for the perfect fit.

Ready to find exactly the right outfit?

Walk in or call ahead. Jonathan will have time set aside and the right options ready for you.

Visit the Shop ☎  0118 957 1857