Fine suits at Demain Est.1953 Reading menswear boutique
Est. 1953

Our Story

The boutique floor at Demain Est.1953, Reading
70+
Years
A Shop Worth Visiting

Where You Leave Well Dressed

What you see here is something that has become increasingly rare. Someone who takes the time to make sure it is right and has decades of experience to back it up with.

For most men, purchasing a suit can become an overwhelming experience. When faced with little professional assistance and too much choice, customers often feel hurried into making wrong decisions they later regret. Here at Demain we do as much as possible to make selecting that suit a straightforward, unrushed yet insightful process. From the moment you visit our store Jonathan will be on hand to guide you into choosing an outfit that best suits your image and lifestyle, making sure that even the smallest details and all adjustments are carried out so that the best fit is achieved.

The shop was established in 1953 by Lajb (Leo) Ryz, a self-taught craftsman who arrived in England in 1939 excelling in the art of bespoke tailoring.

His grandson, Jonathan, has run the shop since 1994, previously working for some of the most famous stores in London's Mayfair and Knightsbridge, before bringing those same standards of excellence to his shop in Reading.

With nearly 40 years of experience, Jonathan has refined the store's offering, giving his clientele an array of specialist clothing brands, personally chosen for their exclusivity, quality and wardrobe longevity.

1953
Founded
3rd
Generation
12+
Curated Brands

You will walk in unsure and leave with complete confidence

Jonathan's knowledge is his passion, his advice is transparent and honest.

You will own something that gets better with every wear

The brands stocked here are specifically chosen for quality, exclusivity and longevity. Full canvassed suits that hold their shape and mold to the wearer's body over time. Cloths made of natural fibres that age gracefully. Shoes traditionally constructed using the Goodyear or Blake stitch method. Shirts made of the finest cotton for ultimate comfort. Cashmere knitwear — luxuriously warm, beautifully breathable.

You will not have to think about it next time

Our established clientele have been shopping with us for as much as 30 years, not because they have to, but because they know what to expect. A trusted relationship with the owner who instinctively knows what suits them best and can address their most exacting requirements.

You will be dressed for the occasion, exuding confidence and unmistakable elegance.

Whether you require business suits for the boardroom, a wedding outfit for that special occasion or you simply fancy an upgrade to your wardrobe, we can advise the best solution, fit and cloth tailored to your individual needs.

Current collection display at Demain Est.1953, Reading
Three Generations

A Legacy Built Stitch by Stitch

In 1939, Lajb (Leo) Ryz, a Polish Jew, arrived in England after seeking refuge from the atrocities of Nazi Germany. A self-taught craftsman with a passion for quality, he went on to establish a small bespoke tailoring shop in Reading — the very address we trade from today. Lajb would often greet his clientele with a needle and thread in his hands, a tape measure around his neck, ready to service them by making their suits.

In 1958, Seigbert Ryz (affectionately known as Ziggy) joined his father after obtaining a master City and Guilds diploma in bespoke tailoring. He brought a wealth of new ideas to the business, including ready-to-wear menswear sourced from across Europe, and was one of only a handful of shops to offer larger sizes — avoiding the need to wait for a bespoke suit when time was of the essence.

Jonathan joined his father in 1994 after garnering high-end retail experience in the leading specialist stores of London's Mayfair and Knightsbridge. Over the many years he has passionately introduced artisan products into the shop, always maintaining the very same standards of service, personal attention and advice often absent in today's retail world.

What Sets Us Apart

Built on Things That Still Matter

In an era of online shopping and disposable clothing, Demain represents something different.

I
Genuine Expertise

Jonathan's experience spans nearly 40 years, learning something new every day. As he often says, "there are no textbook rules in this game, it either looks right or it doesn't." He has literally dressed thousands of men across every occasion imaginable. That knowledge is translated into every product you purchase.

II
Chosen for Excellence, Sold with Passion.

Every brand represented here is testament to Jonathan's personal choice — one he himself would wear, and enthuse about. Every cloth on offer reflects a belief in how well it drapes, how it breathes, how it wears and how it performs. Our stock is our absolute belief.

III
Truly Personal Service

As an independent shop where the owner takes care of every aspect, there are no commission-led salespeople, no pressure to buy immediately. Rather honest advice, unhurried service and a genuine interest in offering the right solution every time.

CIT luxury shirts at Demain menswear Reading Fine accessories at Demain menswear Reading
The Full Picture

Shirts, Casualwear & Fine Accessories

Finish that polished look by complementing your outfit with fine cotton shirts from Stenstroms, CIT and Mazzarelli.

Spend your leisure time in beautifully soft cashmere, wool or cotton knitwear from Gran Sasso. Technical blousons, colourful shirts and luxurious chinos from Paul & Shark, Meyer and Incotex.

Blake and Goodyear welted shoes and boots in fine leather or suede from Santoni, Stemar and Cheaney. Fine leather and suede belts from Huxley Tanner and Anderson's.

A large selection of woven and printed silk ties and pocket squares, made in both Europe and England.

View All Brands

Come and see for yourself

Reading, Berkshire. Open Monday to Saturday, 10:30 to 6:00. No appointment needed.

Find the Shop ☎  0118 957 1857